How to ----------------------------------------------------------------
----------------------------------------CHOOSE A REALTOR
WHAT YOU SHOULD KNOW
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The sale or purchase of your home should involve a professional.
WHO IS A REALTOR?
The terms agent, broker and realtor are often used interchangeably, but have very different meanings. For example, not all agents (also called salespersons) or brokers are Realtors. Learn who is a Realtor and the reasons why you should use one. As a prerequisite to selling real estate, a person must be licensed by the state in which they work, either as an agent/salesperson, or as a broker. Before a license is issued, minimum standards for education, examinations and experience, which are determined on a state by state basis, must be met.
After receiving a real estate license, most agents go on to join their local board or association of realtors and the National Association of Realtors, the world’s largest professional trade association. They can then call themselves Realtors. The term “Realtor” is a registered collective members mark that identifies a real estate agent professional who is a member of the National Association of Realtors (NAR) and subscribes to its strict Coder of Ethics (which in many cases goes beyond sate law).
It is Realtors who share information on the homes they are marketing, through a multiple listing service (MLS). Working with a Realtor who belongs to a MLA will give you access to the greatest number of homes.
HOW TO EVALUATE AN AGENT
Without any obligation, you can invite local Realtors to visit your home and give a “listing presentation” about why they’re the best ones to market it for you. Two to three presentations will probably give you a good opportunity for choice. A listing presentation includes having the Realtors review with you the reasons why you should list with that particular individual, and providing you with information that will assist you in making initial decisions about selling your home. Recent laws in every state have defined the duties of someone specifically retained as a real estate agent. Most states require a real estate agent to explain his or her role at the outset of any conversation. A professional agent will promptly provide such a disclosure.
Look for an agent who:
• Is a member of the local board or association of realtors.
• Explains and discloses agency relationships (the role of the agent, i.e. who they are representing – the buyer or the seller) early on in the process at “serious first contact.”
• Advises you on how to prepare your home for the market.
• Shows some enthusiasm for your property, listens attentively, instills confidence, operates in a professional manner and has a complementary personality style to yours.
• Has researched your property in the public records and the MLS.
• Brings data on nearby homes that have sold (or failed to sell) recently.
The following are important questions to ask a potential agent:
• Are you a Realtor?
• Do you have an active real estate license in good standing? To find this information, you can check with your state’s governing agency.
• Do you belong to the MLS and/or a reliable online home buyer’s search service? Multiple listing services are cooperative information networks of realtors that provide descriptions of most of the houses for sale in a particular region. If there on MLS, how often do you cooperative with other local brokers on a sale?
• What have you listed or sold in this neighborhood lately?
• Do you cooperate with buyer’s brokers?
• What share of the commission will you offer a cooperative broker who finds a buyer? And in addition to the criteria mentioned above, there are a number of very important reasons you will typically prefer to work with a Realtor. Among them is the fact that they adhere to the NAR’s highest standards of ethical conduct and professional training.
WHAT A REALTOR WILL DO FOR YOU
Some of the duties your Realtors will perform for you include:
• Walk through the process of selling your home from beginning to end.
• Provide comparable information about the prices for which other properties have sold and analyzing data for you to gain a true comparison.
• Supply information regarding local customs and regulations you may want to consider.
• Share information about your home through the Multiple Listing Service and on the Internet.
• Place advertisements for your home.
• Field phone calls.
• “Qualify” potential buyers to make sure they would be financially able to buy your property.
• Negotiate the sales contract.
• Alert you to potential risks.
• Comply with the disclosure required by law.
• Provide you with an estimate of the closing costs you will incur.
• Help you prepare for a smooth closing of the transaction.